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My most recent marketing campaign was for the 2026 RUTAS International Festival of Performance.
Curated by Aluna Theatre’s Artistic Director Beatriz Pizano and presented by Aluna Theatre, this festival held venue partnerships with Factory Theatre and Theatre Passe Muraille with additional programming at the University of Toronto’s Hart House Theatre.
RUTAS 2026 brought an array of national and international performances that invited us to imagine worlds we want to create. From fantastical visual games that activate the imagination to stories that reveal that things are not what they seem to be, this edition of the festival does not shy away from the difficult, the controversial, the magical.
As part of this campaign, I executed the marketing strategy including:
- writing and editing of press release and marketing copy across all channels
- paid advertisements (social media, print and public transit)
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social first-video and photo content creation (across four social media platforms) in three different languages (English, Spanish, French)
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newsletter and social media analytics
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liaising with external vendors, festival artists and venue partners
- developing Festival Brand Kit in collaboration with the Artistic Producer
- graphic design for Festival Program, social media and advertisements
This campaign was completed under a budget of $19,000.
TORONTO
24–09–2026 TO 03-10-2026